November 18th, 2011 9:41 AM

Via Bryan Robertson, Los Altos REALTOR Los Altos Real Estate - Homes For Sale (Sereno Group - Los Altos):

Even if you're not a "techie" you need to know what your bounce rate is.  The term "bounce rate" is the percentage of website visitors who come to your site and view only one page.  Without getting too technical, it's something that you usually track from the top level of your domain such as a Wordpress blog at www.mylocaltown.com.  When someone lands on that page and clicks on NOTHING ELSE within the domain before going to another website, that's considered a "bounce". The higher the bounce rate, the more people are just stopping by and leaving - not exactly why you blog so much.

A quick word on good bounce rates:

• 20-25% is considered very good for most sites
• 30-40% is considered acceptable
• 50% or more is a sign you need to work on your site

If you have a bounce rate of 100%, it means people come to your blog and don't click any of the links to see anything beyond what they see on the first page.  So, what does this mean for you as a blogger?  It all depends on your site.

Blogs are typically long pages with lots of stories, not just the single most recent story.  So, part of what gets people to read more of your site is navigation.  A website that is well formatted will do more to encourage readers to explore than writing a lead story that sounds like Shakespeare.  My suggestion is that you use a professional format and have it configured to make finding stories easy.  Write well and organize well and you'll see a good bounce rate.

The other factor to consider is the overall quality of the content.  If you read your articles and they just don't "pop", even if you have a professionally designed website, then perhaps it's time to consider bumping up your writing game.  On this, the best advice I can offer is to read those folks who get featured a lot.  A critical attribute of fearured writers is that the articles are typically well written and formatted.  Consider that and see where you can improve.

If you have enjoyed reading my blog, please subscribe HERE!

 Want to know more about me?  Just Google Me! 

 

 Bryan Robertson, Broker Associate | T: 650.799.9951 | Email: bryan@serenogroup.com | Website: http://www.BryanRobertsonHomes.com |CA License: 01191946 | Sereno Group - Los Altos branch | 369 S. San Antonio Road | Los Altos, CA 94022

 

Find Me Online!

 

Recent Articles from Bryan's Blog

Los Altos Neighborhood Tour - Old Los Altos

Los Altos Neighborhood Tour - Rancho

The Definitive Guide to parks in Los Altos

New House Construction Costs in Los Altos

Type the characters you see in this picture, click "Submit" when finished.

		This helps us prevent automated programs from creating bogus contacts and adding them to your contacts database.